Designing eNewsletters

created on 2006-12-21

How eNewsletters get conceived, launched and supported...

How marketing pitched it to the publisher and editorial team.
What editorial thought of the pitch.
How the publisher pitched it to the web devlopment team.
How web development understood the pitch.
How the project was documented.
What the first draft looked like.
What the second draft looked like.
What the third draft looked like.
What the final version looked like.
How marketing promoted it to subscribers.
How the sales team pitched it to prospects.
How the publisher projected revenue.
Open and clickthrough rates.
Ad revenue.
When the next eNewsletter will be ready.